Assured Accountancy, Hornsea, Driffield and Holderness. We love accountancy.

I’m Andy Bullard

and we are
Assured Accountancy


to Assured Accountancy

We would be excited to help you grow your business and manage your accounts. We can guide you through the complex and ever growing tax code and help you keep the taxman happy. With a range of services and a fixed monthly fee you can be confident that we can handle anything your financial situation requires with no nasty surprises. All you need to do is sit back, relax and leave us to sort out your tax and business affairs.

We are happy to host you in either of our two offices, Driffield (Main office) or Hornsea, or meet you in the comfort of your own home/business at a time convenient to you.


Our enthusiasm is for accountancy. We just love what we do. From navigating the intricacies of the tax code to PAYE, from VAT to business management and from NI to growing your business. We’re the safest pair of hands you can have – we just know you’ll be delighted with our dedication, passion and knowledge.

At Assured Accountancy our focus is you. Whether you want to grow your business, or you’re just wanting to navigate the complicated world of the tax system we will provide exciting solutions to your accountancy-based affairs, and give you individual attention from day one. We’re on the ball from our first meeting, so there are no nasty surprises to come along further down the line.

Here are some of the benefits of choosing Assured Accountancy to act for you:

  • Personal & Tailored service
  • Fixed fees – no hidden costs
  • Home or workplace visits outside of normal business hours
  • Regular communication
  • Plain speaking expert advise
  • Chartered accountants
  • Punctual delivery of service


We offer a huge range of services, including:

There aren’t many questions you can ask that we can’t help you with. Even if we need to take professional help we'll get a solution for you. We won't rest until your problem is resolved.


“We would highly recommend Emma & Andy at Assured Accountancy.  We have had a number of accountants in the past that have failed us as a business, we asked around for recommendations and Assured Accountancy came highly recommended to us.  They are quick and efficient responding and dealing with queries.  They are very supportive and swiftly deal with any issues that arise.  They have also saved us money, quickly identifying allowances we are entitled to and helped with the smooth running of our business.  Assured Accountancy ticks all the boxes for us.”
“The service we receive from Andy and Emma is professional whilst maintaining a friendly and caring attitude. We feel that the service we receive is tailored to our own requirements and therefore feel we always receive a personal yet exceptional service. The greatest benefit for us is the honesty and expertise which has often guided us away from our initial thoughts but given us a better option. The ability to put across intricate details and explain them in layman’s terms is invaluable.”
ABR Freelance Ltd
“Becoming self-employed serval years ago, Andy and the team have provided an efficient and supportive network. Your service is very professional and accommodating with help and support if necessary.”
Dave Brewer
“We would highly recommend Emma & Andy at Assured Accountancy.  We have had a number of accountants in the past that have failed us as a business, we asked around for recommendations and Assured Accountancy came highly recommended to us.  They are quick and efficient responding and dealing with queries.  They are very supportive and swiftly deal with any issues that arise.  They have also saved us money, quickly identifying allowances we are entitled to and helped with the smooth running of our business.  Assured Accountancy ticks all the boxes for us.”
Hull Gas Training Ltd
“I like Assured Accountancy’s no nonsense style. Everything is simple, easy & professional. Andy & Emma are highly efficient and deliver what they promise without fail. By allowing Assured Accountancy to control my company tax return, personal tax return and auto-enrolment scheme, it means I can concentrate on running my ever growing business.”
Richard Booth Wealth Management Ltd
“You make me feel like we’re part of the same team. The personable and individualised approach to your service is very much appreciated. The greatest benefit I would say is the supportive and up to date advice on matters that are not my forte.”
James Ash


Andy Bullard BSc FCA CTA

Andy, a family man, moved to Yorkshire, God’s own county, in 2008 with his wife Rosie, all 6 children having left home. He undertook a course in business development which affirmed many of his ideas about how businesses could fulfil their full potential.

The quiet life has never materialised. After a spell on the volunteer life-boat, Andy now looks after the general population by volunteering as a community first responder and in the new Hornsea First Aid Centre. Not content with this, he holds the office as Financial Director of the now flourishing Hornsea Floral Hall. And just to mop up any spare time he sings with the choir, Costal Voices of Bridlington.

Emma Cage ACA CTA

The engine room of the business and its dependable anchor. Having taken the whole of the AAT syllabus in her stride, she become a qualified Chartered Accountant in August 2021 and qualified as a Chartered Tax Advisor in July 2022. Emma’s financial expertise is beyond question, not at least because when playing bingo she wins more often than she loses. Emma is renowned for her commitment to Hull City, having been a season ticket holder for the last 15+years.

However, underneath Emma is a ‘home bird’ and enjoys time with family and friends. Born and bred in East Yorkshire, certainly a local rose. With her finger on the pulse, you can be confident that your accounting problems are understood.

Together we can help your business grow

Even if you're already the leader in your industry, you will have opportunities to improve the profitability of your business. It’s not always easy to achieve, but it's certainly possible.

You need a plan of attack. Specifically, you need to find out exactly what your existing, and potential customers want - it's not always the lowest price. This forms the basis of your marketing plan.

You then need to organise your business so that you can delight your customers. This forms the basis of your operations plan. This requires giving attention to your team members and equipping them with the resources and skills they need to excel in what they do... you must systematise your business.

Finally you need a management control plan in place to make sure everything is working the way you designed it to work. This will focus on the things you must get right to succeed. We call these things your Critical Success Factors. We measure how your business is performing in relation to them with the use of key performance Indicators.

As Michael Gerber, author of The E-Myth Revisited (Harper Business, 1995), said, ''The reason most businesses don't work is that the people who are supposed to be managing them are too busy Working IN them rather than working ON them."

He means that they're doing the technical work. They're working with their hands rather than with their heads. There's a limit to what the hands can do, but no limit to what the head can do.

We believe that as your Business Development Accountant our job is to help you reengineer your business so that it runs like a well-oiled machine. And once that's achieved, we want to help you keep it there!


If you'd like to find out more please call us on 01377 259216 or drop us a line using the online form below. If you'd like us to call you please don't forget to include your telephone number.


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Assured Accountancy is an accountancy and tax advisory firm. Our registered office is at 23 Exchange Street, Driffield, East Yorkshire, YO25 6LF.

This notice will tell you how we look after your personal data, will tell you about your privacy rights, and about our compliance with and your protections under Data Protection Legislation.

In this notice “Data Protection Legislation” means the Data Protection Act 2018 (as amended by the Data Protection, Privacy and Electronic Communications (Amendments etc.) (EU Exit) Regulations 2019 which merge the previous requirements of the Data Protection Act with the requirements of the General Data Protection Regulation ((EU) 2016/679)) and any other laws and regulations in the UK applicable to the processing of personal data.

For the purpose of the Data Protection Legislation and this notice, we are the ‘data controller’. This means that we are responsible for deciding how we hold and use personal data about you. We are required under the Data Protection Legislation to notify you of the information contained in this privacy notice.

We have appointed a Data Protection Officer. Our Data Protection Officer is our Data Protection Point of Contact and is responsible for assisting with enquiries in relation to this privacy notice or our treatment of your personal data. Should you wish to contact our Data Protection Point of Contact you can do so using the contact details noted at paragraph ‎11(Contact Us), below.


The information we hold about you may include the following:


We obtain personal data about you, for example, when:

We may also obtain your personal data indirectly:


We may process your personal data for purposes necessary for the performance of our contract with you and to comply with our legal obligations. This may include processing your personal data where you are an employee, subcontractor, supplier or customer of our client

We may also process your personal data for the purposes of our own legitimate interests provided that those interests do not override any of your own interests, rights and freedoms which require the protection of personal data. This includes processing for marketing, business development, statistical and management purposes.

Please note that we may process your personal data for more than one lawful basis depending on the specific purpose for which we are using your data.

Situations in which we will use your personal data

We may use your personal data in order to:

In some circumstances we may anonymise or pseudonymise the personal data so that it can no longer be associated with you, in which case we may use it without further notice to you.

We may also process your personal data without your knowledge or consent, in accordance with this notice, where we are legally required or permitted to do so.

Data retention

We will only retain your personal data for as long as is necessary to fulfil the purposes for which it is collected.

When assessing what retention period is appropriate for your personal data, we take into consideration the requirements of our business and the services provided, any statutory or legal obligations and the purposes for which we originally collected the personal data.

Change of purpose

Where we need to use your personal data for a reason, other than the purpose for which we originally collected it, we will only use your personal data where that reason is compatible with the original purpose. If we need to use your data for a new purpose we will notify you and communicate our legal basis for this new processing.


We will share your personal data with third parties where we are required by law, where it is necessary to administer the relationship between us, or where we have another legitimate interest in doing so. This may include sharing your personal data with a regulator or to otherwise comply with the law.

“Third parties” includes third-party service providers. The following activities are carried out by third-party service providers: IT and cloud services, professional advisory services, administration services. We only permit our third-party service providers to process your personal data for specified purposes and in accordance with our instructions

We may share your personal data with other third parties, for example in the context of the possible sale or restructuring of the business. We may also need to share your personal data with a regulator or to otherwise comply with the law.


We will not transfer the personal data we collect about you outside of the UK.


We have put in place commercially reasonable and appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.


Your duty to inform us of changes

It is important that the personal data we hold about you is accurate and current. Should your personal information change, please notify us of any changes of which we need to be made aware by contacting us, using the contact details below.

Your rights in connection with personal data

Under certain circumstances, by law you have the right to:

If you want to exercise any of the above rights, please email our data protection point of contact

You will not have to pay a fee to access your personal data (or to exercise any of the other rights).

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.


In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal data for a specific purpose (for example, in relation to direct marketing that you have indicated you would like to receive from us), you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, please email our data protection point of contact

Once we have received notification that you have withdrawn your consent, we will no longer process your personal information (personal data) for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.


Any changes we may make to our privacy notice in the future will be provided to you in an email format.

This privacy notice was last updated on 15 March 2022.


If you have any questions regarding this notice or if you would like to speak to us about the manner in which we process your personal data, please email our Data Protection Point of Contact Mr Andrew Bullard at or telephone our Data Protection Point of Contact on 01377 259216

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues, at any time. The ICO’s contact details are as follows:

Information Commissioner's Office
Wycliffe House
Water Lane

Telephone - 0303 123 1113 (local rate) or 01625 545 745

Website -